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Author Archives: Heather Fleming

Heather is the CEO and co-founder of Catapult Design. In 2005, she helped found and then led a volunteer group of engineers and designers focused on humanitarian design projects via Engineers Without Borders (EWB). In 2008 Heather was named a Pop!Tech Social Innovation Fellow, a program aimed at high-potential young leaders with new approaches for transformational impact. In 2010 she was selected as a World Economic Forum Young Global Leader for her work with Catapult Design. Prior to Catapult she spent six years working in Silicon Valley as a product development consultant working with multi-disciplinary teams to design, develop, and deliver product solutions for a diverse range of companies. Heather is also an Adjunct Lecturer at Stanford University teaching “Design for Sustainability” in the Mechanical Engineering department. Heather has a BS in Product Design from Stanford University. Twitter: @heatherfleming

Catapult talks collaborative design models at IDS 2011

On January 27, 2011 the IDS 2011 “Conversations in Design” symposium will challenge its audience to think outside the box, and ultimately illuminate and inspire on the provocative subject of Crowdsourcing Creativity and Community. Is crowdsourcing—better known as “tapping talent from the crowd” — helping or hindering creativity? How are crowdsourcing and open source contributing to design for social change? These are just a few of the issues and questions that will be debated by 10 international thinkers who will share their practical experiences with crowdsourcing and open source design as it relates to humanitarian projects and commercial design.

Join Catapult CEO Heather Fleming to explore new collaborative design methods leveraging physical and digital communities, collaboration sites, and social capital.  The presenters roster includes:

Robert Fabricant, Frog Design
David Benjamin, The Living
Jason Bruges, Jason Bruges Studio
Douglas Coupland
Matthias Hollwich, HWKNArchitizer
Dan Rockhill, Rockhill + AssociatesStudio 804
Roo Rogers, RedScout Ventures
Hunter Tura, Bruce Mau Design Inc
Helen Walters

Catapult on sustainability at Compostmodern ’11

Join Catapult Design and a host of visionary speakers at Compostmodern ’11, January 22-23rd in San Francisco.  This year’s theme:  Fertile Ground for Designing a Sustainable Future.

Compostmodern ’11 pairs a day of inspiring speakers with an activity-driven day of thinking and problem solving. First hear and see what leaders in sustainability are doing, then collaborate with your peers and pick the brains of the Sustainability Fellows to put ideas into action. Join AIGA SF and the Compostmodern team in San Francisco for two days of inspiration, information, and action.

On Saturday, hear from inspiring main stage speakers including:
·       Yves Behar, Founder of fuseproject
·       Lisa Gansky, author of “The Mesh”
·       Heather Fleming, CEO at Catapult Design
.

At Sunday’s Unconference, you’ll work with Compostmodern Fellows to propose discussion topics and build projects that can help realize change. Join thought leaders including:

·       John Bielenberg, Partner C2 and Founder of Project M
·       Phil Hamlett, Director of Graduate Graphic Design, Academy of Art University
·       Gaby Brink, Founder and Creative Director, Tomorrow Partners and Co-Author, The Living Principles

Register here.  Twitter: @compostmodern

New tools to avoid reinventing the wheel

One of the first tasks in new product development is to research prior art.  What exists in the space, what works, what doesn’t, and why.  It’s a task that is frequently skipped within the development community to the detriment of funders, organizations, and those who were supposed to benefit from the product.  A frequently used (but poorly credited) statistic states that 95% of technologies intended for developing countries fail.  This 95% represents hundreds of millions of dollars of aid money wasted annually.  Many of the organizations that make up that statistic fail because they are reinventing (unsuccessful) wheels.

You can blame these organizations for not doing their research, but to their credit, few tools exist that bridge the knowledge gap between the realities on-the-ground and development professionals.  Appropedia and Practical Action do a wonderful job of documenting a wide variety of open-source appropriate technologies.  Kopernik does a great job of showcasing existing products and technologies in the market.   And a variety of specialized organizations developing technologies in the areas of food processing (e.g. Compatible Technologies International) or agriculture (e.g. Open Source Ecology) offer free how-to guides for each technology they develop.  But it’s challenging to find these sites and an aggregated database doesn’t exist.

Enter Engineering for Change (E4C).  In 2009 the American Society of Mechanical Engineers (ASME) invested in a website that would attempt to bridge the gap by aggregating information, hosting a technology library, and providing tools to enable collaboration amongst teams worldwide.  The beta site was released in early 2010 to select users.  IEEE and EWB-USA then joined as partners for the public launch of the revised site on January 4th, 2011.  Users can search for general information on specific sectors:  water, energy, health, agriculture, sanitation, structure, and info systems.  They can search for projects in their region or sector of interest.  Or search the solutions library for an overview of established products and technologies.  Anyone anywhere can create a workspace and engage an international audience of users for new ideas, technical information, or concept feedback.  A low-bandwidth version is in the works to facilitate engagement in places where accessibility is challenging.

Eager for input, E4C is touring select cities hosting feedback sessions in an effort to get organizations and individuals aware of the site, engaged, and to provide users a voice for a tool that is ultimately intended for them.

Call it a catalog, database, research or collaboration tool – with the accessibility of the internet worldwide, a tool of this capacity is what the design and development sector has needed for decades.  You can anticipate the launch of similar sites later this year from prominent non-profit and for-profit entities in the design and development space.  But now the challenge lies in ensuring the “success” of these sites.  Will people and organizations join?  Add to the databases?  Will they attract the host of multi-disciplinary professions involved in the development of these solutions?  And will the rise of too many sites at once negate the impact of the efforts?  Stay tuned.

Announcing our new distribution partners: Great Lakes Energy

When Catapult was founded in 2008, our co-founders envisioned making design services accessible to millions of organizations working in impoverished communities worldwide.  We quickly uncovered a limiting factor to the impact of this work, namely the lack of distribution and marketing mechanisms in rural areas, where the vast majority of poor people live.  In 2010, we pledged to address this problem for our clients and by doing so, increase the impact and reach of Catapult’s work.

We’re excited to announce our pilot collaboration with Great Lakes Energy in Kigali, Rwanda, a retail distribution outlet serving 350,000 people in rural Rwanda.  Over the past two years, Great Lake’s has built a network of trained entrepreneurs selling small-scale energy products vetted by Great Lakes’ staff.  Working together, both of our organizations strengthen our offerings in researching needs in rural communities, product field-testing, marketing and promotional strategy, and distribution.

Here are the direct benefits to our clients:

-  Bypass the business costs and timelines associated with building a distribution network from scratch.

-  Leverage the established trust between local entrepreneurs and their customers.

-  Get meaningful feedback on products from both end-users and the entrepreneurs who sell them. What’s needed, what works (and doesn’t) and why?

-  Successful products from other regions can rapidly try their hand in new markets.

Click here to download the brochure on Catapult and GLE’s joint services for companies entering Rwandan markets. Stay tuned as we evaluate similar partnerships with entrepreneurs in Uganda and Kenya!

And check out the fabulous write-up on Great Lakes’ creative promotional strategies by Rob Goodier on Engineering For Change.

Designing for the BOP: 9 pitfalls to avoid when evaluating a project

Engineers and designers interested in social impact work all want to use their skills to do good in the world.  After all, there are billions of people in need and over a million worthy causes to work with. But “doing good” does not necessarily correlate to impact.  You, as an individual or as an organization, could be the best at what you do and spend thousands of hours on the world’s most innovative solution to a problem.  But if that solution is never implemented or implemented poorly, your time and effort are futile.

There are millions socially driven organizations around the world with limited or no access to needed technical and design expertise, yet few have the capacity to effectively use that expertise.  Over the years I’ve witnessed several NGOs, big and small, flub technology and product initiatives due to a lack of product development and implementation knowledge.  So if you’re interested in the BOP design space, consider this:  success isn’t about completing a defined scope or work, it may not even be about sales or revenue, it’s about impact.

After five years I’m just starting to figure out what that means.  Tim Prestero, the Executive Director of Design That Matters, has a four-year head start on me and has it drilled down to a science.  We compared notes recently and distilled our thoughts.  So here it goes – if you’re an individual designer, engineer, or a design firm thinking of taking on client work in the BOP sector, here’s our list of 9 things that will increase the probability of impact:

1. Adopt the mindset of an investor. Vet the project and financial viability thoroughly as well as organizational capacity, impact, and the team behind the organization.  You want to make sure the organization you place your bet on can and will fulfill its objective.  Tim’s rule of thumb:  an organization must have been in business for 10 years and pushed products before.

2. The organization has previously demonstrated innovation capacity.

3. The organization has a solid, trustworthy reputation with their user base.

4.  Put special consideration and extra due diligence when considering working with international clients.  Tim points out that business development costs are significantly higher due to travel, language and cultural differences, and the extra time spent on partnership-building, due diligence, and need-finding.

5. Your lead contact is the CEO.  Meaning, you have access to and support from decision makers.

6.  Avoid pro bono project work.  This is hard, but free labor is often valued as such.  To get the information, time, and skin-in-the-game you need to get the job done, charge a fee or find a way to get your client emotionally committed.  Catapult Design also requires a minimum of 33% of the project budget up front.

7. The end product of your efforts will impact a minimum of 10,000 people, but preferably in the millions.

8.  Before taking on a design thinking or research proposal, develop concrete outcomes. For example, if your research results spare a client from investing time and resources into a misguided idea, how would you show that?

9.  Ensure the design accounts for failure.  If you’re assisting with the development of a water sanitation project within a community, could project failure leave the community in a worse situation?   Failure on part of the design or implementation should not be to the detriment of the end-user.

Of course, we would love to hear from others who have their own pitfalls to contribute to this list.   Drop them in the comments below!

[This blog was co-authored by Heather Fleming of Catapult Design and Tim Prestero of Design that Matters]

Come party with Catapult in NYC!

We’re headed to New York and hosting a networking party on Thursday, October 7th at Lolita from 9-11pm.  We’ll have drink specials, Catapult merch for sale, a short introduction to Catapult’s work, and an introduction by Board member Graham Hill, founder of Treehugger.com.  We’ll have guests from FrontlineSMS:Credit, The Future Well, Pop!Tech, All Day Buffet, Assetmap, and more!

Click here to buy your tickets ($5) via Eventbrite, or drop your donation at the door.

See you all there!

The realities of rural poverty and energy in the US

President Obama declared a state of emergency in Arizona this winter after 54 inches of snow fell on the Navajo Nation, leaving many rural families stranded without heat, electricity, or fresh food.  Traditionally a population of sheepherders, a majority of Navajo families live rurally and sometimes completely cut off from the outside world when winter snow and summer rain make the network of reservation dirt roads impassible.  I met Lena and her brother Nelson outside Kinlichee, AZ just before the heavy snow fell earlier this year.  Lena’s modest five foot by ten foot concrete home had two kerosene lanterns for lighting, a cast iron stove for heat, a mattress for sleeping, a basin for bathing, and a propane tank sitting outside the house with a hose snaking through a cracked window to a stovetop.

Wood for heating, and re-used milk jugs for daily water collection

Needless to say, Lena and Nelson, both in their forties, have never had access to electricity or running water.  An outhouse 50 yards from Lena’s home serves as their bathroom; a local stream provides the water they need for cooking, bathing, and cleaning.  Ironically, a high voltage power line buzzes overhead about five-minute from their house.

The Native American population is the most poverty-stricken community in the United States and continually plagued by health and environmental issues, gang activity, and political drama that overshadow efforts to retain and strengthen tribal culture.  After decades of sovereignty, many Native American communities mimic the conditions you would find in developing countries.

I made a second trip to Lena and Nelson’s community a few months after meeting them, long after the snow melted and this time with the Navajo Tribal Utility Authority (NTUA), the entity responsible for providing Navajo reservation residents with electricity, water and natural gas.  The NTUA is turning to off-grid, renewable solutions for its most remote customers.   We drove one hour to a home just west of Monument Valley with an 880W (not enough for most US homes, but respectable) hybrid wind-solar energy system.  The distance alone makes servicing the system a huge time-commitment and requires a heavy-duty truck to take on the precarious “roads.”

Hybrid wind-solar system near Monument Valley

For Navajo families waiting for electricity, basic math reveals that their chance of receiving a grid connection in their lifetime is slim to none.  The NTUA estimates the cost of a power line at $20,000 per mile.  Even if each of the 18,000 people without electricity lived a mere five miles from the nearest line, that’s an estimated $1.8 billion dollars to electrify all remaining homes.  The NTUA collects approximately $50 per month from each electrified home – at that rate, payback for grid connection is on the order of 1000 years.

The Navajo Reservation has the largest landmass of any tribe at 27,000 square miles and housing roughly 175,000 people.  Urban areas are sparse and the number of people living in them and paying for utilities is not enough to effectively subsidize the infrastructure development for those living remotely, as it did in the rest of the country.  Which means that on the Navajo Nation, off-grid renewable sources of power are less about dependence on oil and more about necessity.  But beyond that, it’s also about alleviating poverty.  De-centralized energy systems hold great potential for rural, impoverished areas worldwide.  The tangible effects of electricity include refrigeration of vaccines, powering of small electronics (radios, cell phones) that create a virtual bridge to the rest of the world, and lighting that doesn’t spew black carbon into the home.  $1.8B is not a trivial amount.  But it prompts the question:  what is the price tag on health and well-being here at home and abroad?

Catapult hosts first SOCAP FAILFaire

“Failure is success if we learn from it.”

-Malcolm S. Forbes

——

Join Catapult Design on Day Two at SOCAP ’10 in San Francisco for the first west coast FAILFaire, a forum for open and honest discussion around failed initiatives within social enterprise.  Moderated by Catapult, all SOCAP attendees are invited to participate by presenting their failures that led to greater understanding or later successes.  Whether it be a failed initiative, a failed business relationship, or a failure in implementation, we will provide a safe venue for discussion, insight, and lessons learned.  The objective of the 90-minute session:  to learn from the mistakes of others, and perhaps contribute to someone else’s success in the process.

The first FAILFaire was organized by MobilActiv, a non-profit connecting people, organizations, and resources using mobile technology for social change, in New York and followed by a DC FAILFaire hosted by the World Bank.  Originally focused on fail stories from ICT and mobile development, the SOCAP FAILFaire opens up the topic to social enterprise and technology.  As an organization focused on the development of transformational technologies for people living in disadvantaged communities, we’ve witnessed firsthand the profusion of abandoned and ignored technologies collecting dust in rural hospitals, schools, and homes.  We’ve also witnessed organizations falling prey to the same mistakes made by previous organizations.  Yet these stories are for the most part hidden, when they could directly benefit the community at large.

So if you’ve been part of a project that didn’t quite work out, join us on October 5th and tell your story!   We want to hear and learn from you.

For those who can’t attend, check back on our blog for the major takeaways from the event!

Pre-paid power and energy usage

I’ve just recently returned from Rwanda where Catapult is conducting an energy audit on a hospital in Gitwe, southwest of Gitarama in the Ruhango District, for a back-up energy system.  When a structure (home, hospital, school) is connected to the grid, it doesn’t necessarily mean that electrical power is acquired in the same way it is for Catapult’s studio in San Francisco.  Below is a quick diagram illustrating how power is purchased for a grid-connected home in rural or urban Rwanda.  Pre-paid energy systems don’t capture energy usage patterns in the same way our electrical bills do, making energy audits a little tricky.  Something to keep in mind if you’re assessing energy needs in grid-connected communities…

CataCAMP Workshop: Achieving clean drinking water

Community based clean water system that can serve 5000 people

The lack of clean drinking water for one billion people around the world, from an engineering perspective, is one of the most baffling problems on the planet.  Consider the vast number of water sanitation organizations and the fact that we’ve known how to effectively sanitize our drinking water for centuries.  Yet somehow diarrheal disease (caused from drinking unsafe water) remains a top killer of children around the world.  In some cases, a simple low-cost filter is all that is necessary to save a life.

Of course, the problem of clean water is not that cut and dry.  Most organizations that ask us about water technologies are not sure what they are looking for, they just know that it’s a problem they should be addressing.  If this is you, we’ve put together a Water Assessment workshop with overall guidelines on the steps you would take to gather the information you need to select a sanitation technology.  In addition to that, here’s the top five things to consider if you’re contemplating a clean water program:

1.  Know what you’re fighting.

There are three main types of water contaminants and no single technology is effective against all of them.  Start by figuring out what is contaminating the water.  To do this, you may need a local university lab on your side to help with the analysis.  Or, you might check to see if a local organization has already conducted water tests in your region.

2.  One more time:  no single technology is effective against all water contaminants.

Checking Manna's gravel-sand water filtration system.

The danger happens when you assume an expensive carbon filter will solve all of your problems in every community you enter.  You may need to combine a natural, low-tech filter (sand) with a higher-tech ultraviolet radiation.  (Check out Manna Energy’s system in Kigali, Rwanda).

3.  Understand how water is used.

And understand that simply surveying the community won’t get you the answer you need.  Spend time observing how people use water.  Observe if they treat drinking water differently than clothes-washing water.  Is water ever reused?  Are there differences in water collection points?  Understanding usage patterns and user values will help you understand where and how clean water needs to enter the picture.

4. Be conscientious about the choice between community-based water systems versus water systems for individual families.

Both have their positives and negatives.  The main drivers: cost, maintenance (who will fix a broken system if no one technically owns it?), and access.

5.  Clean water is pointless without sanitation.

If we pour clean water into a dirty cup, our efforts are for naught.  Clean water programs need to be coupled with sanitation training.  They both need the other to be truly effective.  This is oftentimes a point of failure for water programs – both sanitation and clean water treatment require some semblance of education and behavioral change.  Always a challenge.

It goes without saying that if there were to be a #6, it would be this:  do not reinvent the wheel!  As mentioned in the opening paragraph, countless water organizations and technologies exist.  Leverage and adapt them.