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New tools to avoid reinventing the wheel

One of the first tasks in new product development is to research prior art.  What exists in the space, what works, what doesn’t, and why.  It’s a task that is frequently skipped within the development community to the detriment of funders, organizations, and those who were supposed to benefit from the product.  A frequently used (but poorly credited) statistic states that 95% of technologies intended for developing countries fail.  This 95% represents hundreds of millions of dollars of aid money wasted annually.  Many of the organizations that make up that statistic fail because they are reinventing (unsuccessful) wheels.

You can blame these organizations for not doing their research, but to their credit, few tools exist that bridge the knowledge gap between the realities on-the-ground and development professionals.  Appropedia and Practical Action do a wonderful job of documenting a wide variety of open-source appropriate technologies.  Kopernik does a great job of showcasing existing products and technologies in the market.   And a variety of specialized organizations developing technologies in the areas of food processing (e.g. Compatible Technologies International) or agriculture (e.g. Open Source Ecology) offer free how-to guides for each technology they develop.  But it’s challenging to find these sites and an aggregated database doesn’t exist.

Enter Engineering for Change (E4C).  In 2009 the American Society of Mechanical Engineers (ASME) invested in a website that would attempt to bridge the gap by aggregating information, hosting a technology library, and providing tools to enable collaboration amongst teams worldwide.  The beta site was released in early 2010 to select users.  IEEE and EWB-USA then joined as partners for the public launch of the revised site on January 4th, 2011.  Users can search for general information on specific sectors:  water, energy, health, agriculture, sanitation, structure, and info systems.  They can search for projects in their region or sector of interest.  Or search the solutions library for an overview of established products and technologies.  Anyone anywhere can create a workspace and engage an international audience of users for new ideas, technical information, or concept feedback.  A low-bandwidth version is in the works to facilitate engagement in places where accessibility is challenging.

Eager for input, E4C is touring select cities hosting feedback sessions in an effort to get organizations and individuals aware of the site, engaged, and to provide users a voice for a tool that is ultimately intended for them.

Call it a catalog, database, research or collaboration tool – with the accessibility of the internet worldwide, a tool of this capacity is what the design and development sector has needed for decades.  You can anticipate the launch of similar sites later this year from prominent non-profit and for-profit entities in the design and development space.  But now the challenge lies in ensuring the “success” of these sites.  Will people and organizations join?  Add to the databases?  Will they attract the host of multi-disciplinary professions involved in the development of these solutions?  And will the rise of too many sites at once negate the impact of the efforts?  Stay tuned.

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Catapult pays a visit to Leslie Speer

Catapult recently took a short trip down to San Jose to visit Leslie Speer in the SJSU Industrial Design Department.  We originally hunted Leslie down for her rural mobility insights relevant to the Anza Handcart Project, but also managed to learn about her professional history, and her role as Chair of the IDSA Design for the Majority Professional Interest Section.

Leslie recently ran a rural mobility project with her students at SJSU, catering to the people of Lebialem, a mountainous rural region of Western Cameroon, where it “rains more than Portland” and where personal mobility is a constant challenge (to say the least). Leslie got the designers at Specialized Bikes involved, as well as LECDA-USA (Lebialem Cultural and Development Organization), and an international collection of mentors with contextual experience. The project evolved to become a mobility device made from a locally manufacturable bamboo joining system, involving a core group of students, and supported by an NCIIA grant (check out their blog). We discussed mobility and manufacturing nuances and resources, as well as our own experiences in similar contexts, our meeting being of great help in tuning Catapults approach to the Anza project.

Leslie Speer in her office at SJSU

Leslie continues to lecture in Design for Sustainability, with obvious passion, having initiated, facilitated, and been involved in international social innovation projects for 20+ years.  She has also conducted a lot of work with functional crafts, initially in Mexico, with textiles and woodwork and candle makers etc, going through the whole process from collecting resources, to making, to marketing and selling.  In Costa Rica she has been collaborating with the Ministry of  Culture, the Government  Tourism Agency and the Museum of Contemporary Art & Design to promote and preserve local design (such as the Sarchi cart industry) and to create design education opportunities. Leslie is teaching Sustainable Furniture Design next year and will be taking the results to Milan furniture fair. She will also be involved in a collaborative student project to build a 100sq foot zero emissions house on SJSU campus, incorporating design, architecture, marketing, and business students.

Her belief is that “small changes make the biggest difference” and that increasing individual income potentials is the most realistic way of prompting change in community dynamics and markets …but that this requires patience. On that note she also commented that perceptions of time and the associated assumptions around this can cause a lot of confusion with design interventions, and ultimately lead to their demise. As the Chair of IDSA Design for the Majority Leslie is charged with sensitizing the IDSA design audience to such realities within ‘Majority’ contexts, and  ultimately encourage a perception shift that embraces a deeper consideration of these realities in the design process, rather than a default ‘fix-it’ or ‘fly-by’ approach.  Through the IDSA Design for the Majority site Leslie conducts down-to-earth reporting of relevant design happenings, people and organisation, and hosts complimentary Webinars, and we can expect an exciting new series in 2011. The IDSA D4M membership is spread broadly throughout the USA industrial design community and gains its fair share of international attention as well, creating quite a powerful audience.

Quite an impressive resume, spanning from the villages of Costa Rica to the offices of Frog Design and IDSA, and it is all humbly presented as a blessing.  We have invited Leslie to visit us at the Catapult Design Studio to continue our conversation into 2011…stay tuned…

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Pushing forward with Anza

Catapult Design and Anza Technologies put our heads together this week to get the ball, or wheel in this case, rolling true on their handcart project. 

Anza’s CEO Drew Durbin and Lead Engineer Alex Surasky-Ysasi came to the Catapult Design Studio for a one week intensive brainstorm and strategy session. We covered as much as possible (including a mile of  whiteboards) from intense stakeholder analysis, existing product reviews, usage cases, contextual issues, business strategy, through to wheel  technologies and concept generation. Catapult involved a wide range of consultants, including the Whirlwind Wheelchair team, a select brainstorm panel, a handcart guru, as well as Zack the tyre guy, and Brian the ‘caster master’, with over 160 years of dealing in carts and wheels between them all!  Thanks to all for sharing your knowledge and investing your time and minds into the success of the project.

Anza and Catapult put their heads together, along with some friends. 

Anza’s visit has allowed for a much deeper understanding of the project, enlivened our working relationship, and provided a map to lead our next step. We are now solidly set on designing Anza an low cost handcart frame for rural Tanzanian farming families, and as there is literally a lot riding on these wheels, making sure that they fit the bill is our biggest challenge. Stay tuned for more.

 

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Announcing our new distribution partners: Great Lakes Energy

When Catapult was founded in 2008, our co-founders envisioned making design services accessible to millions of organizations working in impoverished communities worldwide.  We quickly uncovered a limiting factor to the impact of this work, namely the lack of distribution and marketing mechanisms in rural areas, where the vast majority of poor people live.  In 2010, we pledged to address this problem for our clients and by doing so, increase the impact and reach of Catapult’s work.

We’re excited to announce our pilot collaboration with Great Lakes Energy in Kigali, Rwanda, a retail distribution outlet serving 350,000 people in rural Rwanda.  Over the past two years, Great Lake’s has built a network of trained entrepreneurs selling small-scale energy products vetted by Great Lakes’ staff.  Working together, both of our organizations strengthen our offerings in researching needs in rural communities, product field-testing, marketing and promotional strategy, and distribution.

Here are the direct benefits to our clients:

-  Bypass the business costs and timelines associated with building a distribution network from scratch.

-  Leverage the established trust between local entrepreneurs and their customers.

-  Get meaningful feedback on products from both end-users and the entrepreneurs who sell them. What’s needed, what works (and doesn’t) and why?

-  Successful products from other regions can rapidly try their hand in new markets.

Click here to download the brochure on Catapult and GLE’s joint services for companies entering Rwandan markets. Stay tuned as we evaluate similar partnerships with entrepreneurs in Uganda and Kenya!

And check out the fabulous write-up on Great Lakes’ creative promotional strategies by Rob Goodier on Engineering For Change.

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Designing for the BOP: 9 pitfalls to avoid when evaluating a project

Engineers and designers interested in social impact work all want to use their skills to do good in the world.  After all, there are billions of people in need and over a million worthy causes to work with. But “doing good” does not necessarily correlate to impact.  You, as an individual or as an organization, could be the best at what you do and spend thousands of hours on the world’s most innovative solution to a problem.  But if that solution is never implemented or implemented poorly, your time and effort are futile.

There are millions socially driven organizations around the world with limited or no access to needed technical and design expertise, yet few have the capacity to effectively use that expertise.  Over the years I’ve witnessed several NGOs, big and small, flub technology and product initiatives due to a lack of product development and implementation knowledge.  So if you’re interested in the BOP design space, consider this:  success isn’t about completing a defined scope or work, it may not even be about sales or revenue, it’s about impact.

After five years I’m just starting to figure out what that means.  Tim Prestero, the Executive Director of Design That Matters, has a four-year head start on me and has it drilled down to a science.  We compared notes recently and distilled our thoughts.  So here it goes – if you’re an individual designer, engineer, or a design firm thinking of taking on client work in the BOP sector, here’s our list of 9 things that will increase the probability of impact:

1. Adopt the mindset of an investor. Vet the project and financial viability thoroughly as well as organizational capacity, impact, and the team behind the organization.  You want to make sure the organization you place your bet on can and will fulfill its objective.  Tim’s rule of thumb:  an organization must have been in business for 10 years and pushed products before.

2. The organization has previously demonstrated innovation capacity.

3. The organization has a solid, trustworthy reputation with their user base.

4.  Put special consideration and extra due diligence when considering working with international clients.  Tim points out that business development costs are significantly higher due to travel, language and cultural differences, and the extra time spent on partnership-building, due diligence, and need-finding.

5. Your lead contact is the CEO.  Meaning, you have access to and support from decision makers.

6.  Avoid pro bono project work.  This is hard, but free labor is often valued as such.  To get the information, time, and skin-in-the-game you need to get the job done, charge a fee or find a way to get your client emotionally committed.  Catapult Design also requires a minimum of 33% of the project budget up front.

7. The end product of your efforts will impact a minimum of 10,000 people, but preferably in the millions.

8.  Before taking on a design thinking or research proposal, develop concrete outcomes. For example, if your research results spare a client from investing time and resources into a misguided idea, how would you show that?

9.  Ensure the design accounts for failure.  If you’re assisting with the development of a water sanitation project within a community, could project failure leave the community in a worse situation?   Failure on part of the design or implementation should not be to the detriment of the end-user.

Of course, we would love to hear from others who have their own pitfalls to contribute to this list.   Drop them in the comments below!

[This blog was co-authored by Heather Fleming of Catapult Design and Tim Prestero of Design that Matters]

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FAILFaire: SOCAP 2010 review

“Remember the two benefits of failure.  First, if you do fail, you learn what doesn’t work; and second, the failure gives you the opportunity to try a new approach.”

-  Roger Von Oech

Earlier this month Catapult attended SOCAP2010 and hosted a one-and-a-half hour open forum to discuss what is often a taboo subject in philanthropic and social impact work – failure. Our reason for selecting such an unpopular topic was the simple truth that we often learn more from our failures than we do from our successes. It makes sense, then, that we all have much more to learn when people share their failures openly rather than attempt to keep them under wraps. Furthermore, we believe that by encouraging people and organizations to air their dirty laundry we can ultimately make failure less something we are afraid of and more a tool of learning that will help foster a social impact community that is more open, innovative, and effective.

Taking inspiration from FAILFaire, we modeled the forum after the instructions compiled by MobileActive, the originators of the first FAILFaire in May 2010. Individuals were encouraged to stand before a packed room and share an experience of failure working in the social impact and social entrepreneurship space. Specifically, they were prompted to explore the following:

• What was the project?
• What were you trying to do?
• What was the fail/where did it go wrong?
• What would you do differently next time?
• What lessons can be learned?

Despite the fact we were all at a venue teeming with investors and potential funders, there was no dearth of people willing to stand up and share tales of failure with the rest of the attendees. The stories were insightful, informative, and often humorous and left all of us in awe of the challenges of working in this space and of the resourcefulness our colleagues showed in addressing their failures. Jane Chen, CEO and co-founder of Embrace Global, kicked off the session with her story about her troubles prototyping her company’s low-cost baby-incubator.  Sara Joy Pond, the Executive Director of Tipping Bucket, shared a memorable story regarding the launch of their site for the first time.  (The untested — oops! — code multiplied all donations by a factor of 10!)  And Rachael Chong, CEO of Catchafire, as well as several other attendees highlighted the difficulties of building the right team for their venture.  Some of the other key insights we collected from the discussion were:

• When starting up, keep your options open (vendors, design, partners, etc)…
• Social businesses need to have an actual “business” component to it.
• Embrace humility. Know when to admit the path you’re going down might be the wrong one.
• Find the right people and/or partner to start your business.  Get rid of people who don’t fit and keep searching.
• Paper (a contract) isn’t enough. Protect your assets.
• Co-develop solutions to problems with the people or organizations causing the problem.
• Less is more.
• Do a couple of things really well instead of multiple things poorly.
• If people don’t understand the questions or concepts you’re presenting, you can’t trust their answers.
• Make sure your goals are in-line with your partners’ goals.
• Don’t expect the first launch/trial to be a commercial success.
• Beware the solution in search of a problem.
• Question assumptions.
• Think strategically. Don’t partner for the sake of partnering.
• If you’re a mission-driven organization, make sure everyone is on the same page.
• Listen to the community, your users. Don’t assume you understand the full context of the problem on your own.
• Live up to your commitments. Transparency is key.
• Make sure the technology works.
• When presented with new opportunities (and you will be!), ask yourself if it is something you’ll still be working on in 5 years. If not, don’t do it.

Ultimately, we found the format helpful in promoting a frank and friendly discussion among peers. We left the room feeling that this was an important subject that deserves increased exploration and that future conferences should consider incorporating a FAILFaire into their programs as a means of providing a supportive environment in which we can all learn from each others’ failures.

Happy failing!

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Come party with Catapult in NYC!

We’re headed to New York and hosting a networking party on Thursday, October 7th at Lolita from 9-11pm.  We’ll have drink specials, Catapult merch for sale, a short introduction to Catapult’s work, and an introduction by Board member Graham Hill, founder of Treehugger.com.  We’ll have guests from FrontlineSMS:Credit, The Future Well, Pop!Tech, All Day Buffet, Assetmap, and more!

Click here to buy your tickets ($5) via Eventbrite, or drop your donation at the door.

See you all there!

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A pushcart for rural Tanzanian farmers

Photo courtesy of Anza Technologies.

In rural Tanzania, as in many developing nations, farmers struggle to move the heavy loads necessary for their work: carrying water from a reliable source to their fields for irrigation is difficult and moving crops from their fields to sell at the market is also a challenge. Consequently, the output of the farmers’ land is often poor and they are frequently unable to make a livable wage from their work. Nearly half of the world’s poor living on less than $1 per day are rural subsistence farmers.

If these farmers were able to more easily transport water (both for irrigation and family consumption) and to carry heavy loads to the market, their ability to generate income for their families would increase and ease their work burden. To this end, Catapult was recently hired by Anza Technologies to assist with the industrial design and in-country pilot testing of their new pushcart. This cart is being designed with the rural Tanzanian farmer in mind and will allow him to carry more than 120 liters of water, or loads of more than 250lbs, for a retail price less than half that of competing products.

Watch our site for more info as this new project unfolds!

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The realities of rural poverty and energy in the US

President Obama declared a state of emergency in Arizona this winter after 54 inches of snow fell on the Navajo Nation, leaving many rural families stranded without heat, electricity, or fresh food.  Traditionally a population of sheepherders, a majority of Navajo families live rurally and sometimes completely cut off from the outside world when winter snow and summer rain make the network of reservation dirt roads impassible.  I met Lena and her brother Nelson outside Kinlichee, AZ just before the heavy snow fell earlier this year.  Lena’s modest five foot by ten foot concrete home had two kerosene lanterns for lighting, a cast iron stove for heat, a mattress for sleeping, a basin for bathing, and a propane tank sitting outside the house with a hose snaking through a cracked window to a stovetop.

Wood for heating, and re-used milk jugs for daily water collection

Needless to say, Lena and Nelson, both in their forties, have never had access to electricity or running water.  An outhouse 50 yards from Lena’s home serves as their bathroom; a local stream provides the water they need for cooking, bathing, and cleaning.  Ironically, a high voltage power line buzzes overhead about five-minute from their house.

The Native American population is the most poverty-stricken community in the United States and continually plagued by health and environmental issues, gang activity, and political drama that overshadow efforts to retain and strengthen tribal culture.  After decades of sovereignty, many Native American communities mimic the conditions you would find in developing countries.

I made a second trip to Lena and Nelson’s community a few months after meeting them, long after the snow melted and this time with the Navajo Tribal Utility Authority (NTUA), the entity responsible for providing Navajo reservation residents with electricity, water and natural gas.  The NTUA is turning to off-grid, renewable solutions for its most remote customers.   We drove one hour to a home just west of Monument Valley with an 880W (not enough for most US homes, but respectable) hybrid wind-solar energy system.  The distance alone makes servicing the system a huge time-commitment and requires a heavy-duty truck to take on the precarious “roads.”

Hybrid wind-solar system near Monument Valley

For Navajo families waiting for electricity, basic math reveals that their chance of receiving a grid connection in their lifetime is slim to none.  The NTUA estimates the cost of a power line at $20,000 per mile.  Even if each of the 18,000 people without electricity lived a mere five miles from the nearest line, that’s an estimated $1.8 billion dollars to electrify all remaining homes.  The NTUA collects approximately $50 per month from each electrified home – at that rate, payback for grid connection is on the order of 1000 years.

The Navajo Reservation has the largest landmass of any tribe at 27,000 square miles and housing roughly 175,000 people.  Urban areas are sparse and the number of people living in them and paying for utilities is not enough to effectively subsidize the infrastructure development for those living remotely, as it did in the rest of the country.  Which means that on the Navajo Nation, off-grid renewable sources of power are less about dependence on oil and more about necessity.  But beyond that, it’s also about alleviating poverty.  De-centralized energy systems hold great potential for rural, impoverished areas worldwide.  The tangible effects of electricity include refrigeration of vaccines, powering of small electronics (radios, cell phones) that create a virtual bridge to the rest of the world, and lighting that doesn’t spew black carbon into the home.  $1.8B is not a trivial amount.  But it prompts the question:  what is the price tag on health and well-being here at home and abroad?

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Catapult hosts first SOCAP FAILFaire

“Failure is success if we learn from it.”

-Malcolm S. Forbes

——

Join Catapult Design on Day Two at SOCAP ’10 in San Francisco for the first west coast FAILFaire, a forum for open and honest discussion around failed initiatives within social enterprise.  Moderated by Catapult, all SOCAP attendees are invited to participate by presenting their failures that led to greater understanding or later successes.  Whether it be a failed initiative, a failed business relationship, or a failure in implementation, we will provide a safe venue for discussion, insight, and lessons learned.  The objective of the 90-minute session:  to learn from the mistakes of others, and perhaps contribute to someone else’s success in the process.

The first FAILFaire was organized by MobilActiv, a non-profit connecting people, organizations, and resources using mobile technology for social change, in New York and followed by a DC FAILFaire hosted by the World Bank.  Originally focused on fail stories from ICT and mobile development, the SOCAP FAILFaire opens up the topic to social enterprise and technology.  As an organization focused on the development of transformational technologies for people living in disadvantaged communities, we’ve witnessed firsthand the profusion of abandoned and ignored technologies collecting dust in rural hospitals, schools, and homes.  We’ve also witnessed organizations falling prey to the same mistakes made by previous organizations.  Yet these stories are for the most part hidden, when they could directly benefit the community at large.

So if you’ve been part of a project that didn’t quite work out, join us on October 5th and tell your story!   We want to hear and learn from you.

For those who can’t attend, check back on our blog for the major takeaways from the event!