The Unreasonable Institute’s Teju Ravilochan interviews Catapult co-founder Tyler Valiquette on the need for affordable design for low-income consumers.  Check out the video interview as well as the highlights from the interview on the Unreasonable Blog.

“What good is a water filtration product if no one wants it, uses it, or will pay for it?” According to Catapult Design, a non-profit design firm engineering affordable products that meet the needs of the world’s poorest customers, absolutely none. Consumers who earn between $1-$2/day have long been ignored by design firms and don’t have access to basic amenities like clean water and energy. Catapult’s job is to address these needs through design.