I cannot even begin to express to you how much this post means to me. I find myself thinking about the very points you discussed quite frequently, and the former King of Bhutan Jigme Singye Wangchuck’s famous quote, “Gross National Happiness is more important than Gross National Product,” has been one of my favorites for some time now. As an individual studying to be an industrial designer with the express purpose of pursuing quite identically what Catapult already devotes itself to, I, too, find myself overwhelmed by the question of where to begin when it comes to determining need and best meeting it. What makes it all seem especially challenging as a student with my goals, I feel, is that not only can I feel a bit lost by these looming statistics, but also professors and classmates surrounding me still largely focus on the idea of using design as a tool in producing mass-marketable, profit-driven products meant to inspire a feeling of need in others. I am hopeful that in time, however, a wider base of individuals will become receptive to the use of design with more truly need-based goals in mind, and that as we do so, we will become better capable of determining and responding to need properly.