Project ACTION: Prioritizing User Needs to Accelerate Contraceptive Innovation

We’re excited to announce our latest collaboration! Project ACTION aims to better understand and prioritize unmet needs of women related to modern contraceptive methods in order to catalyze opportunities and innovation in contraceptive product development. Our team of human-centered designers, market researchers, and expert/strategic advisers includes Catapult Design, Matchboxology, PSI, along with independent advisors.

The work is funded by the Bill & Melinda Gates Foundation.