Elizabeth Long, MA MS, is a Behavioral Designer and the Founder of DTA Innovation, a behavioral design consultancy. Her journey to becoming a behavioral designer began after implementing or evaluating social programs that clearly were not designed around the realities of peoples’ lives, their desires and goals, and how people actually think and act. Seeing numerous social programs fail because of their top-down design or their lack of substantive input from the clients they were meant to serve led her to create a multidisciplinary practice incorporating behavioral economics, behavioral science, data analytics, systems thinking, design justice, and human-centered design. Her practice demonstrates how using multidisciplinary insights to design programs and interventions leads to better outcomes for communities.
In addition to teaching ‘Disrupting Unjust Systems Using Behavioral Science and Design Thinking’ at Columbia University, she is a consultant and speaker on the importance of incorporating behavioral design into all types of programs. She has worked with the World Health Organization (WHO), Abt Associates, and Tipping Point Community, among others.