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Lauren Peters

Director of Design Strategy, Salesforce

Lauren Peters

Lauren Peters Lague is the Chair of Catapult’s Board of Directors.

Lauren began her work with Catapult Design in early 2009, contributing to organizational development and branding efforts on a volunteer basis. Professionally, she is the Director of Design Strategy at Salesforce in San Francisco focusing on the marketing strategy and experience across industries. In this role she combines design thinking methodology, creativity, and her experience as a designer to help cross-disciplinary teams align on many parts of our business—functions as diverse as event strategy, industry sales enablement, and product naming.

Prior to her role at Salesforce, Lauren was a creative lead specializing in art direction at various digital agencies in San Francisco. Lauren holds a Master of Science from Virginia Commonwealth University Brandcenter, Bachelor of Journalism from the University of Missouri, and a Bachelor of Arts in Graphic Design.